Brand-based online communities

A burgeoning number of brands are establishing consumer-centric online communities. A January 2012 University of Michigan study suggested that consumers spend, on average, 19% more after having joined such a brand-based online community.

“After controlling for several factors, the authors found that the quantity and quality of friendly relationships with other customers was key. Customers who had many friendly relationships, or who befriended more important or prominent customers, were likely to spend more on the firm’s products. Those who displayed more products on their profile page also tended to rack up purchases.”

Source: Strategy + Business

 

Psychopathy + High-Potential = CEO

In The Wisdom of Psychopaths, research psychologist Kevin Dutton highlights some psychopathic qualities which are frequently billed as essential to corporate leadership, e.g.:

  • Persuasiveness
  • Beguiling charm
  • Focus under pressure

In stressful situations, most people become agitated. Psychopaths, however, tend to calm during “moments of heightened tension.” This emotional self-control may be one of the enviable qualities we should strive to emulate.

This comparison prompts us to consider: is psychopathy a good thing in business leadership? Should we strive to emulate its characteristic qualities or re-evaluate our rubric for a successful business leader?

From, Do psychopaths make good CEOs?

 

The Icarus Paradox

A Kellogg School of Management study underscores that the more flattery we receive, the more we allow our self-impressions to be inflated. According to this study, this holds true for CEOs and constitutes “the Icarus Paradox:”

  • “’What we are saying,’” Stern explains, ‘is that with CEO status, the greater the status, the more flattery and opinion conformity will be directed towards the CEO. And the more flattery and opinion conformity directed at the CEO, the greater the CEO’s self-enhancement.'”
  • “The results showed that CEOs subject to flattery were more likely to believe themselves to be better leaders and more adept at strategy. Firm performance data, however, did not bear that out. Firms with flattered CEOs were less likely to change strategy when company performance dipped.”
  • Stern and his colleagues call this the “Icarus Paradox.” “The high levels of flattery and opinion conformity that high-status CEOs receive can foster self-enhancing cognitions that lead them to become over-confident in their strategic decisions and in their ability to correct performance problems with the current strategy,” the authors write.

From, “Flattery’s Dark Side – Why you may want to consider how much you compliment.”