“80 to 90% of user-generated content on the web, including comments and questions, is created by less than 10% of web users,” according to Rubicon, a strategy and marketing consultancy [1]. The findings included in their most recent report must seem a breath of fresh air to  Jack Nielson, who predicted somewhat similar numbers two years ago [Link]. Together, these two models challenge the notion that material found online hardly represents society’s true sentiment, rather than just the views of a small number of energetic enthusiasts.