ashleywollam.com » government http://ashleywollam.com Sun, 23 May 2010 15:13:33 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 [Blog] carefully, for you [blog] on my [goods or services?] http://ashleywollam.com/archives/481 http://ashleywollam.com/archives/481#comments Mon, 22 Feb 2010 17:26:07 +0000 Ashley Wollam http://ashleywollam.com/?p=481 Bloggers beware! According to guidelines published by the FTC in October 2009, writing about goods or services – personally or professionally – makes you a target for investigation by the FTC. Your spidey-sense should tingle especially if you have received free goods or services which you then write about – unless you disclaim your “material connection” to the vendor (Disclaimer: I have received these FTC guidelines free over the internet).

Note an example of a blogging “no-no” which the FTC provides:

“Assume…the consumer joins a network marketing program under which she periodically receives various products about which she can write reviews if she wants to do so. If she receives a free bag of..new dog food through this program, her positive reviews would be considered an endorsement under the [new guidelines]” (60).

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