[Blog] carefully, for you [blog] on my [goods or services?]

Bloggers beware! According to guidelines published by the FTC in October 2009, writing about goods or services – personally or professionally – makes you a target for investigation by the FTC. Your spidey-sense should tingle especially if you have received free goods or services which you then write about – unless you disclaim your “material connection” to the vendor (Disclaimer: I have received these FTC guidelines free over the internet).

Note an example of a blogging “no-no” which the FTC provides:

“Assume…the consumer joins a network marketing program under which she periodically receives various products about which she can write reviews if she wants to do so. If she receives a free bag of..new dog food through this program, her positive reviews would be considered an endorsement under the [new guidelines]” (60).

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